Currently Empty: $0.00
The blueberry is a small, round, dark blue fruit that has multiple health benefits. It is rich in antioxidants, vitamins, minerals and fiber, and helps prevent diseases such as cancer, diabetes and Alzheimer’s. In addition, it has a sweet and pleasant flavor that makes it ideal to consume fresh or in juices, jams, desserts and other products.
But blueberries are not only good for your health, but also for the economy. Peru has become the world’s leading exporter of fresh blueberries, surpassing powers such as Chile, the United States and Canada. According to the Ministry of Foreign Trade and Tourism (Mincetur), in 2022 Peruvian blueberry exports reached US$ 1,435 million, a growth of +16% compared to the previous year. In the first half of 2023, exports grew +119%, totaling US$ 164 million. This figure is expected to increase to US$ 1.6 billion by the end of the year, which would make blueberries the country’s second agricultural export, after grapes.
How did Peru achieve this impressive record? The key is the combination of several factors: a favorable climate that allows production throughout the year, a diversity of varieties adapted to local conditions, high quality and health of the fruit, a commercial opening with more than 20 agreements in force. , and strong private investment in technology and innovation. All this has allowed the Peruvian blueberry to reach more than 40 markets in the world, the main ones being the United States, the Netherlands, the United Kingdom and China.
However, the success of the Peruvian blueberry is not without challenges. Among them are international competition, pressure on prices, increasing production and transportation costs, and the country’s political and social instability. To face these challenges, the blueberry industry needs to continue improving its competitiveness, diversifying its destinations, promoting its internal and external consumption, and strengthening its institutionality and sustainability. This way it will be able to consolidate its global leadership and continue generating employment and income for thousands of Peruvian families.
The blueberry is a superfood that represents the potential and wealth of Peru. It is a national pride that we must take care of and value. The blueberry is the leader of Peru.
